Creative Direction, 2025

2025 Capital Campaign

In 2025 Worthington Resource Pantry had a big move ahead—and an even bigger story to tell.

They weren’t just expanding into a new space; they were reimagining what it means to serve a community. They needed more than just a campaign—they needed a creative platform that could rally donors, volunteers, and neighbors around something larger than food: dignity, connection, and hope.

From there, the campaign was built. My role? Creative direction from the ground up—messaging, implementing a visual identity, a donor giving guide, presentation materials, and a suite of flexible, heartfelt assets that could live online, in-hand, and out in the community.

The new Pantry is more than a building—it’s a chance to enhance dignity, expand our impact, and strengthen the bonds that hold our community together.

Here, neighbors will find more choices, volunteers will discover new ways to make a difference, and supporters like you will see generosity changing lives every day.

But this is just the beginning. The new Pantry will allow us to reach further, meeting people where they are and ensuring help gets to those who need it most.

Together, we can ensure that no one in our community goes hungry.

It’s so much bigger.

— Campaign Anthem, Worthington Resource Pantry

Building the Campaign

Working through a brand strategy with The Pantry, it became clear that their story wasn’t just about feeding people— their growth was leading the way towards enhancing dignity, expand impact, and bring community together. That clarity shaped everything, from the language (“It’s So Much Bigger”) to the design approach.

Scope
+ Creative Direction
+ Graphic Design
+ Messaging
+ Project Management

To bring the campaign into people’s hands—literally—I created an accordion-style giving guide.

The format was intentionally tactile, memorable, and easy to pass along. It felt more like a storybook than a pamphlet, inviting pantry supporters, neighbors, and donors alike to see how their role in this mission was part of something bigger.

Giving Guide — Inside Panels

Giving Guide — Outside Panel

Digital Application

To extend the campaign’s reach, we partnered with animator David Ball to create a short animated video that captured the heart of the campaign.